Wednesday, March 9, 2011

I have a Theory

I'm pretty sure it was the summer of 1998 when I found myself in a situation where I was promoting a show for the Philadelphia one man sensation, Atom and His Package. A kid I went to high school with had recently made contact with me and asked if I was interested in helping with the show. I was an A&HP fan and I figured it would be a fun way to get involved, so I agreed to help. We rented out South Amboy NJ's then Club Bene, now Club Chrome. The place was enormous and the price was within reason for the capacity and sound capabilities of the venue so we went for it. We asked our friends in The Postage Era (a group I would join the following summer) to open the show, and we were contacted by a band called The Juliana Theory about their potential interest on the bill.

I was never a big Juliana Theory fan and leaned more in the direction of releases on the Tooth and Nail label such as Roadside Monument and other non-traditional releases that the Christian indie label offered at that time. Around this same time, I randomly received the JT cd from Tooth and Nail as a press list member for a small publication a few friends and I were working on. I thought the album was ok, maybe even a bit of a diet Get Up Kids attempt during a time when anything that remotely vibed on a Weezer feel was all the rage. We went ahead and booked the show, made a ton of flyers and the day of the show kids lined up and the turnout was a success.

The Postage Era sounded great, but I remember there being a mixed response from the audience (probably because it was a bit of a younger crowd chasing that more popular sound that the headlining acts would provide them with). Atom and His Package was entertaining and in very high spirits. Then there was the Juliana Theory.

I won't even go into the details of their cock-rocked performance, but rather leave you to imagine the show for yourself based on the guarantee list we received from their manager prior to the event. Keep in mind that no one knew these guys yet. This was pure rock stardom right out of the gate.

- $500 Cash

- A well-lit, lockable dressing room

- eight (8) gallons of room temperature (NOT chilled - important!) spring water

- eight (8) meals or $25 buyout per member

- A one hour sound check one hour before doors.

and more...

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