Tuesday, April 17, 2012


This Betrayal Will Be Our End

Sassafras Records [2012]

This Betrayal Will Be Our End by California's Merch reaches to be a time-forgotten concept album. It's the story of a slow dying love and the pain associated with all the spoils that accompany a twisted falling out. To make matters more interesting, the whole ordeal has a wild west feel (cello, piano, twangy guitar moments, etc.) giving the story an instant fantasy/pseudo-history vibe. The tracks read like a book of doomed relations, and fact or fiction, the sorrow in the singer's voice is quite convincing. This Betrayal… is not an album I'd throw on every night, but it's recommended for anyone who gets off on that merciless gut knot that comes with true loss.

-Jeff Ogiba

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